TRAILER ANALYSIS

SALAAM- E -ISHQ

http://www.youtube.com/watch?v=H3lIn_F7e_o

This is a very recently released extravagent film, it is running very successfully and is particularly unique as it features six couples. The trailer consists of several scenes, involving dance and romance, music is also played throughout the entire trailer- which has a dramatic effect, it adds the energy to the trailer.
The trailer involves high angle shots and fast paced cuts in rythem of the music aswell as disolves into the text. The texts tend to be simple, informative and effective - enough to let the audience understand the theme of the film 'love'. The audience can recognise happiness and saddness is involved, following the conventions and themes to a successful bollywood movie.

VIVAH

http://www.youtube.com/watch?v=04x34IQsQQQ

This is a film about a journey from engagement to marriage. The film concers true love from an arranged marraige and the couples commitment to each other.
The trailer is a fairly short, one with diolouge to emphasis the romance of the movie. The male actor declares his love to his fiancee and tells her how she is set in his heart and how he is the fortunate one to gain her love.
As the music begins the audience recognises the conventions of bollywood as dance and romance is reinforced in the movie, attracting them to watch the movie.

FANAA

http://www.youtube.com/watch?v=Po2bqp720hQ&mode=related&search

This movie follows the typical bollywood narrative of romance however differs as one of the lovers are blind.
The introduction of the cast is very effective, as they are shown and then their name in text appears to reinforce the standards of the film ( being very high, having successful actors). The actors are also shown to appeal to their fans, being shown first, as they are relied on more than the producers (as they are shown after), eventhough they are one of the best in Bollywood- emphasising the importance of the cast.
The trailer yet again features high angle shots, to show the big atmosphere also low angle shots. Cuts and dissolves are used throughout the trailer, along with a narrative voice by the actress to make the trailer more emotive.
'Coming Soon' is then featured, making the audience eager to await for the relaese date and to go watch the movie.
The introduction and the end of this trailer is similar to what we want to achieve, naming out characters, along with the producers and the upcoming date of when the film will be released.

*By BALDIP ATWAL*